SLAY Festival

She Leads Africa is a digital media company that creates online content and offline programs to help millennial African women achieve their professional and entrepreneurial dreams. SLA has a community of 200,000 young women. She Leads Africa activities are split into three main categories.

Scope of work: Media Strategy and Execution, Media Relations

On January 21st, 2017 SLA hosted their first large scale activation - SLAY Festival, an outdoor celebration of African women in business, technology, culture and the arts.

  • Facilitation of speakers, sponsors, partners and recommendation of vendors.
  • Secured key media partners for the festival across print, digital and broadcast media platforms.
  • Pre, festival day and post publicity and awareness campaign across digital and print media platforms.
  • Over 50 media personnel in attendance – digital, traditional and broadcast.
  • Radio and television tour prior to festival on key radio stations including Beat FM, Cool FM, Nigeria Info, Lagos Talks, Channels TV, WazobiaMax and the likes.
  • Digital coverage by CNN Africa Instagram stories and event recap on their instagram page.
  • Positive reviews about the festival with sponsors and partners indicating interest for the next festival
  • 1400 attendees, 81 Million impressions online
  • We also did the PR for the 2018 edition.