RÉMY MARTIN: ONE LIFE LIVE THEM CAMPAIGN
In October 2015, Rémy Martin Cognac announced the launch of its global campaign that recognizes and celebrates individual’s multi-talents. The campaign tagline, One Life/Live Them®, which asserts its grammatical difference, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
Scope of work: Influencer Engagment and Management, Media Relations Strategy and Execution, Brand Activation
With Rémy Martin's request to reach a younger demographic and focus its strategy on the consumers instead of its products - to embody this brand philosophy and lifestyle, we adapted the "One Life/Live Them" campaign locally to the Nigerian market.
- Press Conference & Launch: To launch the campaign in the Nigeria in 2015, we organized a press conference for the global executive directors of Remy-Cointreau. Editors from key media platforms (traditional and digital were invited for a Q&A session).
- Influencer Engagement: One of the key factors in identifying influencers for the campaign was understanding the existing target consumers and the "Un-tapped consumers" in the market. It was also important that we were strategic with our choice of influencers as it was important to not lose the core essence of the campaign. Influencers we've engaged are dubbed "the slash generation" people who do multiple things and excel at them. Our choice of influencers up until 2017 has included JJ Omojuwa (Political Expert/Public Speaker/King of the Click), Arese Ugwu (Personal finance expert/Author/Thought Leader), Zainab Balogun (Actress/Entrepreneur/Producer), Kemi Adetiba (OAP/Film Director, King Woman), Adebayo Oke Lawal, (Fashion Designer/Preceptor/Trailblazer), Falz (Lawyer/Musician/Comedian), Charles Okpaleke (Nightlife tycoon/Health Economist/Silver Tongue) and many more.
- Since 2015, the campaign has received and continues to receive extensive media coverage as influencers are changed with over 250 million impressions online.
- We also handle the communications for the pacesetter events where the influencers are celebrated when their contract comes to an end. Our guestlist is usually made up of top executives, celebrities, influencers and pacesetters within the Nigerian community.