THE HIDDEN FIGURES INITIATIVE CAMPAIGN
Gbenga and Aisha Oyebode in partnership with the Murtala Muhammed Foundation and Harbor Point Limited brought the Hidden Figures initiative to Nigeria. The critically acclaimed movie, Hidden Figures, tells the true life story of three brilliant African-American women who were mathematicians at the National Aeronautics and Space Administration (NASA) and served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn (Glen Powell) into orbit, a spectacular achievement that became one of the historical moments the world remembers.
Pioneered by Infor CEO, Charles Philips alongside other business leaders in the United States, this initiative plans to offer free admission to the movie, to thousands of middle school students globally. Over 25,000 middle school students in New York alone were beneficiaries of this program, successfully executed with the partnership of organizations such as 20th Century Fox, Google, Facebook, Infor and AT&T.
Scope of work: Media Relations
In October 2017, the initiative kicked off in Nigeria with 120 students from four selected public schools invited to the Genesis Cinema, Palms Lekki to watch the movie. Thirty students each were selected from four schools, Kuramo Junior Secondary School, Victoria Island, Kuramo Senior Secondary School, Victoria Island, Maroko Junior Secondary school, Ikoyi and Maroko Senior Secondary School, Ikoyi respectively.
This initiative will educate students about the many contributions to science, technology, engineering, and math and seek to inspire more students to enter those fields. Beyond that, the movie portrays the value of perseverance, diligence and hard work in a time when these qualities were subsumed by race and colour.
- We were engaged to carry out media relations services – we secured media coverage in top tier newspaper dailies and key online blogs.