IO Furniture is the leading interior and furniture manufacturing company in Nigeria. The company has been operating for over 25 years and did a few community outreach programs. The client wanted to develop a CSR program targeted at the youth. We developed the “IO Furniture Innovation Award” as their CSR initiative - a competition that gives young budding designers the opportunity to showcase their talent.

The IFIA is aimed at promoting the raw, untapped talent of the youth today through a competition that requires them showcasing their creativity in furniture and interior design. Trough this platform they have started a conversation that inspires and motivates the youth in the design industry and showcasing the endless possibilities of design and manufacturing in Nigeria.

Scope of work: Ideas Generation, Media Strategy and Execution

  • Prior to developing the IFIA, we facilitated stakeholder meetings at the IO furniture showroom with key stakeholder including The Bank of Industry (BOI), Nigerian Institute of Architects (NIA), Nigerian Institute of Quantity surveyors, Real Estate Developers Association of Nigeria (REDAN) and the likes.
  • These stakeholder meetings received coverage in top tier newspaper dailies and was featured in the news on various local TV stations.
  • The IFIA itself received wide coverage online and in print.