Account Director

As a PR account director, you’ll be the senior contact for clients within the agency. You will manage and oversee a PR team to ensure campaigns are delivered and service level agreements are met.

Commercially minded and creative in nature, you’re expected to be adept at building relationships with key commentators, industry spokespeople and senior journalists. You will direct and lead PR projects and provide counsel to clients and board alike. As a senior member of the business, you are expected to deliver new business and grow existing accounts.

The day-to-day

Key responsibilities

Responsibilities will include a combination of:

Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring, and performance reviews
Identifying training needs where required
Managing new accounts along with existing ones
Key contact for clients
Overseeing media strategy and account development
Providing support for agency growth and development of new business pipeline
Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy.
Championing the agency values and brand
Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
Offering crisis management and counsel to clients and extending networking opportunities • Overseeing provision of account resources.
Formulating business strategy in conjunction with other directors
Reporting into the board and providing high level data analysis

Key skills

Leadership and management skills within a PR environment
Talent development expertise
Senior experience within a PR agency
Business development abilities with track record of success
Experienced at winning new clients and pitching for business
Keen networker and adept at building relationships with key influencers and industry spokespeople.
Proven ability to present complex industry information to target audiences
Expertise at handling a range of media to place products, grow brands or pitch for new customers
Excellent project management skills with strong organizational and planning skills
Exceptional written, verbal and presentation skills
Ability to analyse complex data and interpret it for a range of audiences
Outstanding interpersonal skills
Strong negotiation and delegation skills
Business acumen with the ability to communicate across departments and represent PR at a senior level within the business 3 Relevant experience
Extensive experience of PR within a specific sector or industry relevant to the post
A strong industry network and contacts with senior journalists and members of the press
Proven track record of successfully implemented PR campaigns for a range of clients
Polished presenter and adept at explaining PR terms and outcomes to senior players
Commercial acumen and experience of developing new business
Management experience of developing star performers and overseeing performance
Driven, ambitious and willing to contribute to the business