Account Executive

As a PR account director, you’ll be the senior contact for clients within the agency.
You will manage and oversee a PR team to ensure campaigns are delivered and
service level agreements are met.

Commercially minded and creative in nature, you’re expected to be adept at building
relationships with key commentators, industry spokespeople and senior journalists.
You will direct and lead PR projects and provide counsel to clients and board alike.
As a senior member of the business, you are expected to deliver new business and
grow existing accounts.

The day-to-day

Job Summary and Key Responsibilities

Responsibilities will include a combination of:

Write press releases, news stories, articles, and case studies.
Pitch press releases and feature ideas by phone or email to journalists, across print, broadcast and online, to drive interest for coverage of clients’ stories.
Respond to phone calls and emails from journalists.
Arrange interviews and editorial meetings with key journalists for clients’ spokespeople in person or over the phone- and facilitate these meetings where appropriate.
Monitor media coverage and report results to the wider team and clients.
Attend client events and industry conferences.
Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures.
Brainstorm fresh ideas for PR campaigns
Assist the Junior and Senior team.

Key skills

English language fluency: You need to have excellent written and spoken English.
Copywriting skills: You need to be great at spelling, grammar, and proof- reading, as well as have a creative flair for producing engaging copy.
Presentation skills: From communicating ideas to the team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly, and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
Time-keeping: You need to be able to work quickly and efficiently, without compromising on quality. Qualifications A relevant undergraduate degree such as PR, journalism or English Literature is normally expected but not essential.