Fuse.io is a leading blockchain payments platform helping businesses and developers launch decentralized applications (dApps), manage digital assets, and leverage end-to-end Web3 payment infrastructure. Built for scale and simplicity, Fuse empowers SMEs to adopt next-gen payment tools beyond traditional finance.
In 2024, Fuse.io engaged LSF PR for a three-month strategic communications campaign, with a primary focus on building brand visibility in the United Arab Emirates (UAE) and extended support in West and East Africa.
Despite a robust platform and clear product-market fit, Fuse.io faced a challenge common to many Web3 companies:
Credibility and visibility in high-potential markets.
The task was to:
We launched an agile, content-forward PR campaign designed to:
1. UAE-Centric Messaging & Thought Leadership
2. Precision Media Engagement
3. Support in Key African Markets
UAE Market Entry Achieved
Strategic Content Wins
Pan-African Visibility Boosted
In just three months, LSF PR helped Fuse.io move from low visibility to regional recognition—establishing credibility in the UAE and laying a foundation for further growth in Africa. Web3 doesn’t just need noise. It needs trust. And we helped Fuse.io earn it.
