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Delivering Digital Influence—How Jumia Became Nigeria’s E-Commerce Powerhouse

Jumia is Africa’s first tech unicorn and the continent’s leading e-commerce platform. Since its launch in 2012, it has reshaped digital retail by connecting millions of buyers and sellers through a unique ecosystem of marketplace, logistics, and payments services.

For three years, LSF PR served as Jumia’s strategic communications partner in Nigeria—crafting bold campaigns, amplifying national moments, and keeping the brand at the centre of conversations around innovation, access, and trust.

The Challenge

In a rapidly evolving digital economy, top-of-mind visibility isn’t earned—it’s engineered. Jumia needed:

  • Sustained relevance in Nigeria’s hyper-competitive retail and tech media landscape.
  • Buzz-worthy campaigns that connect emotionally with audiences.
  • Executive visibility to reinforce its innovation leadership.
  • Proactive PR firepower to navigate a high-speed, high-pressure environment.

Our Strategy

We designed an integrated PR approach—anchored by standout campaigns and elevated by consistent day-to-day support.

1. Jumia @ 10—A Decade of Digital Impact

  • Orchestrated a multi-channel media celebration to mark Jumia’s 10-year milestone in Nigeria.
  • Hosted a high-profile media event with top editors, journalists, and thought leaders.

2. Black Friday: Nigeria’s Biggest Online Shopping Event

Jumia’s Black Friday campaign needed to stand out in a sea of sales noise. We:

  • Organized exclusive media parleys to brief top journalists and influencers.
  • Developed pre-event content and sneak peeks to drive early engagement.
  • Sustained momentum through strategic media partnerships and ongoing coverage.

3. Launch of Jumia’s Integrated Warehouse in Lagos

A major logistics milestone needed the right spotlight. Our PR rollout included:
  • Coordinated multi-platform coverage in business, tech, and e-commerce media.
  • Delivered over 80 earned placements across print, digital, and broadcast.
  • Framed the story around efficiency, growth, and customer experience.

Ongoing Communications Support

Media Relations & Executive Visibility

  • Built long-term relationships with local and pan-African outlets.
  • Elevated Jumia’s C-suite as go-to experts on digital economy trends.

Content & Storytelling

  • Press releases, fact sheets, op-eds, executive quotes, and behind-the-scenes narratives.

Crisis Management

  • Developed both proactive messaging frameworks and real-time responses for reputational challenges.

The Results

Top-Tier Media Domination

Consumer Engagement Boosted

Executive Thought Leadership
Secured
Reputation Protected


The Legacy

In Nigeria’s booming digital marketplace, we helped make sure one name stayed at the top:Jumia. Trusted. Visible. Unmissable.

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Contact us to explore how we can support your communications strategy on a global scale.

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United kingdom

NIGERIA

  • 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
  • +2348133282944
  • info@lsfpr.com

© LSF PR. All rights reserved.

Contact us to explore how we can support your communications strategy on a global scale.

Get in touch
Instagram Linkedin

Quick Links

United kingdom

NIGERIA

  • 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
  • +2348133282944
  • info@lsfpr.com

© LSF PR. All rights reserved.

UK/International
Contact Us