The Nigerian Bottling Company (NBC) – a member of the Coca-Cola Hellenic Bottling Company Group produces and distributes some of the world’s most beloved beverage brands, from Coca-Cola and Fanta to Schweppes and Five Alive.
But behind the fizz, NBC is also a key driver of economic development, sustainability, and youth empowerment in Nigeria. For four years, LSF PR partnered with NBC to amplify its impact, elevate its voice, and protect its reputation in a dynamic and high-stakes market.
In a highly visible industry like beverages, reputation is everything. NBC needed to:
We developed a long-term, multi-tiered PR strategy to drive both day-to-day visibility and strategic storytelling—focused around three landmark initiatives.
1. #YouthEmpowered – Building Nigeria’s Next Generation
NBC’s flagship youth development program helps young Nigerians gain skills for work and entrepreneurship. Over 50,000 have been empowered—and counting.
Our role:
2. World Without Waste – A Circular Vision for Nigeria
We supported NBC’s commitment to sustainability through a communications strategy that:
3. $1 Billion Investment Announcement
NBC’s multibillion-naira investment in local infrastructure, supply chains, and operations needed the right narrative:
Media Relations & Executive Visibility
Content & Messaging Engine
Crisis & Issues Management
Widespread Media Coverage:
secured features across national and international business, sustainability, and development media.
Corporate Leadership Cemented:
NBC recognized as a leader in youth empowerment and sustainable business in Nigeria.
Reputation Safeguarded:
handled multiple industry challenges with zero reputational damage, thanks to rapid, strategic response.
Trust Built Over Time:
four years of consistent, values-driven storytelling helped strengthen NBC’s social license to operate.
We didn’t just manage perception—we told NBC’s truth: A beverage company investing in people, planet, and progress.
