Jumia is Africa’s first tech unicorn and the continent’s leading e-commerce platform. Since its launch in 2012, it has reshaped digital retail by connecting millions of buyers and sellers through a unique ecosystem of marketplace, logistics, and payments services.
For three years, LSF PR served as Jumia’s strategic communications partner in Nigeria—crafting bold campaigns, amplifying national moments, and keeping the brand at the centre of conversations around innovation, access, and trust.
In a rapidly evolving digital economy, top-of-mind visibility isn’t earned—it’s engineered. Jumia needed:
We designed an integrated PR approach—anchored by standout campaigns and elevated by consistent day-to-day support.
1. Jumia @ 10—A Decade of Digital Impact
2. Black Friday: Nigeria’s Biggest Online Shopping Event
Jumia’s Black Friday campaign needed to stand out in a sea of sales noise. We:
3. Launch of Jumia’s Integrated Warehouse in Lagos
A major logistics milestone needed the right spotlight. Our PR rollout included:
Media Relations & Executive Visibility
Content & Storytelling
Crisis Management
Top-Tier Media Domination
Consumer Engagement Boosted
Executive Thought Leadership
Secured
Reputation Protected
In Nigeria’s booming digital marketplace, we helped make sure one name stayed at the top:Jumia. Trusted. Visible. Unmissable.
