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Backing Deep Tech Futures—Solcon Capital & IFC’s Strategic Partnership Launch

Solcon Capital is a global investment firm specializing in Deep Tech—AI, Space Tech, Blockchain, and emerging technologies that define the next frontier of digital transformation. In 2024, Solcon partnered with the International Finance Corporation (IFC) to co-invest in Deep Tech companies across India and South Africa—two of the fastest-growing digital economies in the world.

LSF PR was brought on to lead a strategic communications campaign, with a sharp focus on media amplification, messaging, and executive positioning in both markets.

The Challenge

Launching a major cross-border investment alliance in Deep Tech required more than just a press release. Solcon and IFC needed:
  • Tier-one media visibility across India and South Africa
  • Messaging clarity to explain the high-level partnership and its implications for emerging tech ecosystems
  • Credibility in markets that are both competitive and regulation-conscious
  • A tight PR timeline to manage embargoed content and real-time media interest

Our Strategy

We designed a high-precision, short-duration campaign focused on content clarity, strategic timing, and tier-one exposure.

1. Narrative Framing & Messaging Architecture

  • Developed a comprehensive FAQ document to simplify and clarify the strategic scope of the Solcon x IFC partnership
  • Highlighted growth sectors like AI, 5G, IoT, and Cybersecurity, and emphasized regional impact and investment potential
  • Crafted messaging to resonate with institutional investors, tech media, and policy influencers

2. Regional Media Activation

  • India & South Africa Tier-1 Outreach: Targeted national business outlets, tech media, and investor platforms
  • Facilitated executive interviews and coordinated real-time embargo lifting across media partners
  • Supported press engagement with regional context on how Deep Tech innovation can drive digital economy transformation

3. Executive Positioning & Content Distribution

  • Provided spokesperson support to Solcon’s CEO and Chairman, positioning them as credible voices on Deep Tech strategy
  • Facilitated executive interviews and coordinated real-time embargo lifting across media partners
  • Ensured coverage reflected both IFC’s global credibility and Solcon’s local and sectoral insight

The Results

Tier-One Media Success

  • Earned coverage across leading Indian and South African outlets, including business dailies and tech verticals
  • Secured in-depth features that positioned Solcon as a thought leader in Deep Tech funding
  • Most coverage emphasized Envision’s role in Spain’s climate future, the $1B investment, and 5GW electrolyzer production milestones

Message Clarity Achieved

  • FAQ and briefing materials used directly by reporters to frame stories
  • Coverage focused on impact potential, growth projections, and the strategic significance of the partnership

Dual-Market Credibility Built

  • Helped reinforce Solcon’s commitment to local ecosystems and global innovation standards
  • Established a strong media foundation for ongoing updates as portfolio investments mature

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Contact us to explore how we can support your communications strategy on a global scale.

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United kingdom

NIGERIA

  • 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
  • +2348133282944
  • info@lsfpr.com

© LSF PR. All rights reserved.

Contact us to explore how we can support your communications strategy on a global scale.

Get in touch
Instagram Linkedin

Quick Links

United kingdom

NIGERIA

  • 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
  • +2348133282944
  • info@lsfpr.com

© LSF PR. All rights reserved.

Africa
Contact Us